Our Blog
Everything You Need to Know About Facebook Targeting
Do you struggle with Facebook targeting and don’t know what you are doing wrong? Say no more. You may have the best product in the market. Your brand messaging may be music to consumers’ ears. You may have the most eye-catching creative that cannot compare to all...
What B2B Brands Know About Shopify’s Checkout That You Don’t
Having worked in ecommerce for 13 years, one of the most common questions I am asked is, ‘What platform do you recommend for online businesses?’ Anyone that appreciates the nuanced differences between businesses knows there is no ‘sure thing’ answer to this question....
Which eCommerce Platform is Right for You?
Online businesses are growing in popularity and are thus leading to an extremely saturated eCommerce market. With this vast saturation, it can be tough to feel confident about choosing the right platform for your business. You can do all of the researching you want,...
The Recurring Benefits of Subscription Billing
With it being 2017, there are ample ways for consumers to purchase goods from you. Whether it be through their Phones Credit card Online Or cold hard cash There are options. One method of payment that seems to be growing in popularity is that of recurring billing. As...
7 Reasons Why Email Marketing is a Must-Have
Email marketing is a tactic that everyone is aware of. Whether you are the business owner who utilizes email marketing to notify consumers of products, services, deals, promotions, etc., or you are the subscriber who is on the receiving end of the emails, it is...
eCommerce Trends to Embrace for 2017
And just like that 2016 is behind us! For some, it will be missed, for others, it’s a sweet goodbye. Now that we are a few weeks into 2017 it’s time to ask yourself, what new emerging trends will encompass the eCommerce community this year? Every business nowadays...
8 eCommerce Tips For The Holidays
With the holiday season just around the corner, there is no better time than now to make sure that your website is ready for the holiday rush. Checkout our fun infographic for tips on ways you can use your online presence to your advantage!
How to Get Your Website Ready for the Holidays
Well you did it. You survived Black Friday and Cyber Monday! You may feel a huge sense of relief that your site withheld all of the traffic, but it is not time to slow down yet! December is upon us and what does that mean? Holiday shopping! Regardless of what holiday...
Black Friday!
Black Friday is so big, we now even feel it up here in Canada. With a weekend full of sales, it's hard not to get into the spirit of the holidays. Here are some fun facts to help ensure your online eCommerce store is...
What The US Election Taught Us About Digital Marketing
What can be named one of the most talked about, dramatic, and polarizing US Presidential Elections, 2016 has also been one of the most informative in multiple ways. Though we as Canadians could not exercise our right to vote in this election, it has been a hot topic...
7 Tips to Consider Before Building Your Website
In today’s marketing world, all of the competition within the market has now been transferred into the online realm. What does that mean for you and your business? You need to have a compelling and competitive online presence if you want to stand out! When...
How to Get Your eCommerce Site Halloween Ready
What do you think of when you hear the word “Halloween?” For some, they may think of being able to dress up like their favourite Princess, Superhero, or Animal, while eating all of the candy in the world! For others, it is a time to masquerade as someone other than...
14 Ways To Improve Your SEO
eCommerce companies across the web have been fixated on understanding the strategies, techniques and tactics needed to drive costumers to their website. By creating a great website, and targeting the right customers is just the beginning when ensuring a high-ranking...
How To Create An Effective Facebook Ad
As innovative technologies continue to emerge, it's more important than ever to ensure that companies utilize this to their advantage. Facebook Ads are on the rise, and maybe you are interested in creating a new campaign, or making changes to an existing one. Either...