Project Overview
Active Baby is a Canadian baby store with locations in North Vancouver & Langley, and an amazing collection of top baby gear and eco-baby products. A current BigCommerce client with a blueprint based theme at the time, Active Baby was looking to get a new design for their site and upgrade to the updated stencil theme engine on BigCommerce. This was the priority along with adding a custom-built baby registry to their site. Having looked around for options, there was nothing viable for Active Baby to install and leverage that suited their specific needs. A couple obscure options were available to have a registry offsite but there weren’t any options available for something native to BigCommerce at the time.
Custom BigCommerce App
Baby Registry Integration
Stencil Upgrade
Design & Build
Maintenance
Objectives
Create a new design for Active Baby
Upgrade the theme from Blueprint to Stencil
Create a custom baby registry app that fit their specific needs
Continue maintenance of the site and theme
The Build
The build was pretty straightforward having implemented a theme purchased from the theme store, which we modified to fit their needs. Initially, this was not working for the client and we moved to a modified custom design based off of cornerstone (version 1.0). We launched a new design and worked on customizations while we simultaneously worked on developing the Baby Registry. Fairly underestimated, building the baby registry was more effort than we’d thought, as the integration with BigCommerce required some theme changes and we realized there were some additional features that any good registry should have (that we’d overlooked). Through perseverance and consultation with the client, we launched the new site with the custom baby registry and it was a great success.
Project Results
Since 2015
Active Baby has been working with our team on semi-annual upgrades
~30% Increase
In website traffic post-launch from 2018 to 2019
83/100 Score
On Google page speed insights on desktop post-launch
Project Takeaways
Ease-of-Use
Customers require robust applications that are easy to use. Learning how customers use an app within a website can be very useful to continuously build on and improve the app.
Baby Registry App
We now have a registry app that is available for any sort of registry requirement (ie. wedding/baby/etc.)
Custom Front-End API
We built a custom frontend JS API to facilitate the registry app.
Tamilee Webb CEO at NoonCom
We feel like some things are best said by someone other than ourselves. Please take a moment to review a video testimonial from one of our favourties, Tamilee Webb, the All-Star fitness video maker most known for “Buns of Steel” and “Abs of Steel”. If you feel like watching more, click the button below to watch more video testimonials we have received to date
“Be A Part Of basically customized the whole website for us and I really like how efficient they get their work done. The communication with their developers are easy, and they deliver their project quite efficiently.”
…Be A Part Of is also developing Baby Registry system, a completely customized App that links to our website. The admin panel is still at development stage and will be fully developed within a month. Once it’s done, it’ll be the most important app for us and I’m really glad that Be a Part Of can get Registry build-up for us. Looking forward to the result.”…
Tamilee Webb CEO at Active Baby
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